How to Review Your Employer Offer Before Going to Market

This article is part of the Employer Offer Intelligence guide.

Most employers finalise their job description before reviewing whether their offer is competitive. The job description defines what the employer wants. The offer review should come first — defining what the employer is prepared to give, and whether that is enough to attract the people they need.

A practical offer review framework

Before going to market with a role, review each element of your offer against available market data:

Salary — Is your band competitive relative to what candidates in this role type, location and experience level actually expect? Not what they are currently paid — what they need to move.

Benefits — Do your benefits (vehicle, fuel card, pension, healthcare, bonus) match or exceed what comparable employers offer?

Hours and shift patterns — Is your working pattern likely to be attractive to the candidates you need, or is it a barrier for a significant proportion of them?

On-call — Is your on-call requirement proportionate, well-compensated and clearly communicated?

Travel — Is your patch or commute expectation within the tolerance of the majority of relevant candidates in your geography?

Training — Does your training offer differentiate you, or is it at best average for the sector?

Progression — Is your career pathway clearly defined and genuinely accessible?

Running this review before advertising — rather than after failing to attract the right candidates — saves time, money and frustration. Optio’s employer offer review capability is designed to support exactly this process.

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